City scientists test pizza and Coke diet to determine if "the fizzy drink can help prevent young women from becoming anaemic."
And of course this research is sponsored by Coca-Cola, which has high hopes for the outcome.
The Coca-Cola Co is hoping the study will show that Coke could be a cheap, efficient way to tackle iron deficiency problems, especially in young women.
That would be a huge boost for the company, with its public image tarnished by claims its sugary fizzy drinks cause dental problems and contribute to obesity.
Let's get real...even if Coke does increase iron absorption, it is still a contributor to dental problems and obesity. The last thing we need to do to help people overcome health issues is to promote other problems. There are many food sources of iron that aren't quite as detrimental to health as is Coke, such as meat, liver, spinach, and watermelon.
I can see the headline now: "Coke - It'll destroy your metabolism, but at least you'll absorb some iron."