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Monday, December 04, 2006

Crack-Donald's Is At It Again

It's been awhile since I posted...I've been getting things taken care of to start my new job (started today). Here's a gem that my wife forwarded to me today: McDonald's adds gyms to restaurants

Well, McDonald's is at it again, trying to spit-shine that public image. Now they've opened seven test locations with "high-tech mini-gyms" for kids. Basically kids can play video games or watch TV so long as they are exercising at the same time. For instance a bike lets them play a game as long as they are pedaling. McDonald's claims it to be an effort to fight obesity or something. In reality, it is an attempt to bring in more business and increase profits. Fast food companies are not in the charity business; that is, they exist to make money. Any action they take is an attempt to make more money. If it is not, they are doing their shareholders a disservice. And considering that health (and body composition) is 75% diet and 25% exercise, it's not difficult to see that a steady diet of McDonald's is going to win out over any level of exercise anyway.